UTO (UTO) is a professional sports apparel brand in China, founded in 2009 and headquartered in Shanghai. It was founded by outdoor enthusiast Zhang Kai. The brand focuses on outdoor sports scenes such as skiing, mountaineering, cross-country running, marathons, and cycling, with "seamless integrated weaving technology" as the core, combined with functional technology fabrics, committed to providing comfortable and efficient sports equipment for global sports enthusiasts. As of 2025, UTO has served 15 national teams in China's ice and snow industry, and has become a benchmark brand in the industry with annual sales exceeding 100 million yuan per store on Tmall.